Alexey

Introduction and Background

Alexey’s journey into the world of plumbing began in the most unexpected way. With a background in social media management (SMM) and no prior knowledge of plumbing, Alexey never imagined he’d find himself working at United Plumbing & Water Heaters. However, from the moment he stepped through the door, something clicked. What he saw wasn’t just pipes and tools—it was a form of art. The precision, the craftsmanship, and the expertise involved in a well-executed plumbing installation fascinated him. Alexey quickly realized that the world of plumbing had a story to tell, and he was eager to share it through the digital lens

Career Start

Though Alexey had always excelled in social media, creating engaging content and growing online communities, his introduction to the intricate world of plumbing opened his eyes to a whole new dimension. From observing the installation of a 40-gallon gas water heater to learning about the complexities of HVAC systems, Alexey began to appreciate how plumbing isn’t just a trade—it’s a blend of science and art. As he learned more about the work being done by the great plumbers at United Plumbing, he knew that this was a story worth telling. His fresh perspective allowed him to highlight the expertise behind every project, whether it involved a 50-gallon electric water heater, a Rheem water heater, or a complex HVAC installation. Alexey’s social media campaigns began showcasing the artistry of plumbing, from intricate water heater replacements to seamless HVAC repairs, turning technical work into captivating content.

Roles and Responsibilities

In his role as SMM specialist, Alexey is responsible for crafting and managing content across various platforms. His social media campaigns focus on telling the story of United Plumbing, featuring the company’s most exciting projects, from installing a 40-gallon electric water heater to repairing a leaking water heater. Alexey’s ability to take technical details, such as the benefits of a Bradford White water heater or the installation of smart HVAC systems, and translate them into digestible, engaging content has significantly boosted the company’s online presence. Whether he’s creating a behind-the-scenes look at an intricate plumbing job or highlighting a major HVAC repair, Alexey’s unique storytelling approach makes customers feel like they’re part of the process. His focus is not just on selling services but on showcasing the artistry and dedication of the plumbers and technicians at United Plumbing.

Skills and Professional Growth

Since joining the company, Alexey has gained a wealth of knowledge about plumbing and HVAC systems, allowing him to produce more informed and engaging content. His deep dive into the world of water heater installations, such as the differences between a 50-gallon gas water heater and an instant hot water heater, has made his work even more impactful. Alexey’s creative approach, combined with his growing technical understanding, has allowed him to position United Plumbing & Water Heaters as a leader in the industry, showcasing everything from plumbing repairs to HVAC installations in an engaging and relatable way.

Memorable Projects and Campaigns

One of Alexey’s most successful campaigns involved a deep dive into the process of replacing a hot water heater. The campaign followed the journey of the team as they installed a Rheem water heater for a commercial client, showcasing the technical expertise involved and the benefits of choosing United Plumbing for large-scale projects. The campaign was a hit, garnering attention not only for the specific service but also for the broader range of solutions the company offers, including HVAC installations and plumbing services across San Jose and Cupertino. Another memorable project featured the installation of an energy-efficient HVAC system in a local business, highlighting how smart HVAC systems can reduce energy costs and improve performance. The campaign generated significant engagement, with customers reaching out to learn more about the company’s range of services.

Vision for the Future

Alexey’s vision for the future is to continue expanding the company’s digital presence, creating even more engaging content that highlights the exceptional work of United Plumbing & Water Heaters. He is particularly interested in showcasing new technologies like energy-efficient HVAC systems and smart plumbing solutions, helping clients understand the value of investing in innovative systems that save both energy and money. Alexey is excited about continuing to build the company’s reputation as the number one plumber and HVAC provider in the region.

Message to Clients and Team Members

For Alexey, working at United Plumbing & Water Heaters is about more than just running social media campaigns. It’s about telling the story of a company that values quality, craftsmanship, and customer satisfaction. Through his work, Alexey aims to showcase the dedication of the plumbing and HVAC teams, making clients feel confident in their decision to work with United Plumbing. His creative vision, combined with his passion for the industry, ensures that United Plumbing & Water Heaters remains at the forefront of both the digital and technical worlds.